When developing a marketing strategy, digital marketing and social media marketing are frequently used interchangeably. While digital and social media marketing are sometimes used interchangeably, they are two distinct aspects of a marketing strategy.
The distinction between the two is straightforward: Digital Marketing is an umbrella term that encompasses all types of marketing activities, whereas Social Media Marketing is a subset of digital marketing that focuses primarily on the use of social media platforms for marketing.
Marketing on the Internet
The goal of digital marketing is to use a variety of digital channels to increase sales and profits, build brand awareness and customer trust, add value, and so on. Those in charge of a digital marketing strategy must test strategies, measure analytics, and make campaign changes to determine which strategies work best for a brand or business. They employ tools such as search engine optimization (SEO) tools, content creation tools, targeted social media marketing, paid social media marketing, website analytics, and so forth.
Marketing on Social Media
Social media marketing is solely concerned with marketing strategies that are distributed across social channels such as Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, Snapchat, and others.
A marketing strategy, like a digital marketing campaign, does not have to include all social channels. Marketers will include the social media channels that best express your brand voice, give you optimal visibility, and allow customers to engage with you the most when deciding which social media platforms to use.
A typical social media marketing strategy includes the following elements:
Analytics for followers
Collaborations with industry thought leaders
Contests and giveaways
Content that stands out
Paid and organic marketing
Digital Marketing and Social Media
Understanding how social media fits into your digital marketing strategy can help you develop a strategy that allows your customers to interact with your brand on digital and social platforms. It will establish a consistent brand voice across all platforms, increasing customer trust and increasing sales and profit.